Known The Handbook for Building and Unleashing Your Personal Brand in the Digital Age (Audible Audio Edition) Mark W Schaefer Schaefer Marketing Solutions Books
Download As PDF : Known The Handbook for Building and Unleashing Your Personal Brand in the Digital Age (Audible Audio Edition) Mark W Schaefer Schaefer Marketing Solutions Books
In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, Known is the first book its kind, providing a path to personal business success in the digital age.
Known The Handbook for Building and Unleashing Your Personal Brand in the Digital Age (Audible Audio Edition) Mark W Schaefer Schaefer Marketing Solutions Books
As someone who works in social media - I've learned to turn a skeptical eye towards literature and influencers that purport to offer a panacea for fundamental problems, After reading your 1,000th blog on how to "make content go viral" or watching a plethora of videos on "how to turbocharge your reach and influence", you correctly learn to become wary of magic-wand style advice. That's why Known is a book that stands out from the crowd.It manages to strike a fantastic balance of providing inspiration and an underlying bedrock of optimism, without sugar coating the effort, planning, and patience required to execute on the strategies he outlines in the book. This combination of insight, honesty, and pragmatic advice is what makes this book such a great read.
Known offers a fully fleshed out approach - full of practical exercises to help provide focus and direction, case studies to illustrate how people have executed on their personal strategies, and removes the ego from the equation. Becoming known isn't about becoming famous, it's about becoming known. That was an important distinction for an introverted professional like myself that tends to disdain attention seekers.
Mark writes with a personal vulnerability that allows him to be someone who teaches from his own struggles rather than from some floating island of expertise. I think the best praise I can offer this book is that it has spurred me to take real action on my own plan more than any other content I've taken in over the past year. Worth your time and money.
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Known The Handbook for Building and Unleashing Your Personal Brand in the Digital Age (Audible Audio Edition) Mark W Schaefer Schaefer Marketing Solutions Books Reviews
I got hooked on Mark's writing with his 2012 book, "Return on Influence," where he explored the quantification of personal reputation. (Six years later, it is STILL far ahead of its time.) In KNOWN, he gives you the action plan for the other side of the equation building a personal brand in the first place. As many of the other 90 reviews here attest, it's fantastic if you're building your own persona. But there's another crowd that should read it too - professionals who are building other people's executive brands. If you're doing "Executive Positioning" work, either at an agency or in-house, KNOWN lays out the formula for success. And by "success", I don't just mean the kind that makes the company achieve its goals. I mean the kind that helps an executive find the intersection of their personal and professional passions so that everybody wins. If you can do that, you get the authentic, self-fueling, highest impact kind of executive brand results. Mark's writing style is also jargon-free, equipping you with the language you need to have serious conversations with business leaders who don't have a content marketing background.
I've read all of Mark's books and have found each one invaluable. Full disclaimer - I host a weekly radio program and I've interviewed Mark for it several times. Each time, my listeners love his wisdom and insight and more importantly, they learn from him. "Known" is especially interesting to me as I'm rebranding my company and as my company is me, I'm rebranding myself! His book is easy to read and the tips are even easier to implement. As a marketing person myself, I like to think that I'm fairly knowledgeable, but as I read, I had lots of "ah-ha" moments! Mark's information is shared in a way that makes sense - and common sense! As I read, I started taking notes, but soon realized that I needed to order the companion workbook. I also realized that becoming "known" is going to take time but it will be much easier when I follow Mark's guidance.
Anyone in any industry, from self-employed to deeply embedded in a corporate structure, will benefit from Mark's comprehensive delivery of what it looks like and what it takes to be seen in the world through the use of digital platforms. If you think you have valuable content that will benefit a broader audience -- whatever that looks like to you -- then Mark's message is for you "The value of your content is zero unless somebody views it." And he shows you through the true stories of countless (well you can count them if you like because they're all in the book) individuals who applied the same techniques (persistence with a heavy dose of stick-to-itivity) to achieve their definition of success and visibility in their respective fields. Mark reminds us multiple times the "trick" used by every single person he interviewed is remarkably the same "Passion . . . that's common. Endurance is rare." What I loved most about this book is what isn't included. Mark doesn't presume to lay out a checklist of "how to" get known and famous in five easy steps. Rather, he provides exercises and examples of how to identify what it is you might want to share, stories of a wide variety of individuals who forged their way into their own fields of study and expertise and provides his own experience, as well as others' with whom he's worked toward the same outcome. If you think you have that rare quality of endurance because your content is calling for an audience, don't lose anymore time and read "Known" immediately.
As someone who works in social media - I've learned to turn a skeptical eye towards literature and influencers that purport to offer a panacea for fundamental problems, After reading your 1,000th blog on how to "make content go viral" or watching a plethora of videos on "how to turbocharge your reach and influence", you correctly learn to become wary of magic-wand style advice. That's why Known is a book that stands out from the crowd.
It manages to strike a fantastic balance of providing inspiration and an underlying bedrock of optimism, without sugar coating the effort, planning, and patience required to execute on the strategies he outlines in the book. This combination of insight, honesty, and pragmatic advice is what makes this book such a great read.
Known offers a fully fleshed out approach - full of practical exercises to help provide focus and direction, case studies to illustrate how people have executed on their personal strategies, and removes the ego from the equation. Becoming known isn't about becoming famous, it's about becoming known. That was an important distinction for an introverted professional like myself that tends to disdain attention seekers.
Mark writes with a personal vulnerability that allows him to be someone who teaches from his own struggles rather than from some floating island of expertise. I think the best praise I can offer this book is that it has spurred me to take real action on my own plan more than any other content I've taken in over the past year. Worth your time and money.
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